Representative Publications

2025

 

  •    Special Issue of Psychology and Marketing on "The rise of new scenarios in psychology and marketing: the role of immersive            and generative technologies," Co-editor (with Federica Caboni, Shashi Matta, and Gabriele Pizzi). (Scheduled for 2025).

 

2024

 

• A Marketing Perspective on Maladaptive Consumption and Product Regulation, Journal of Public Policy and Marketing, 43 (4), 235 – 253. (with Ingrid Martin).

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2023

 

• Marketing through the Eyes of Senior Management: Insights from Fortune 500 Reporting, Journal of Marketing Theory and Practice, 31 (1), 75 - 96, https://doi.org/10.1080/10696679.2021.1994421. (with Johanna Frosen).

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2022

 

• Interplay of Consumer Animosity and Product Country Image in Consumers’ Purchase Decisions, Journal of International Business Studies, 54 (3), 505 – 513. (with Sijun Wang, Zhen Tang, and Yongsun Paik).

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• Marketing's contribution to consumer welfare: A research agenda, Journal of Consumer Affairs, 56 (3) 1–10.

 

• Be Thankful for Great Colleagues, Dawn Iacobucci (ed.). Foundations and Trends in Marketing, Vol. 16 (1 – 2), pp. 263 – 268.

 

2021

 

• The Re–institutionalization of Marketing, Academy of Marketing Science Review, 11 (2), 446 – 453, https://doi.org/10.1007/s13162-021-00220-0 (with Martin Key, Terry Clark, O.C. Ferrell, and Leyland Pitt).

 

• Message and Media: The Future of Advertising Research and Practice In a Digital Environment, Journal of International Advertising, 41 (5), 827 – 849. (with Scott Koslow).

 

• Measuring the Role of Uniqueness and Consistency in Developing Effective Ads, Journal of Advertising, 50 (4), 494 – 504. DOI: 10.1080/00913367.2021.1883488. (with Alexander Mafael, Sascha Raithel and Ray Taylor).

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• Uncertainty and Risk Are Multi-dimensional: Lessons from the CORVID-19 Pandemic, Journal of Public Policy and Marketing, 40 (1), 97 - 98. https://www.ama.org/the-covid-19-pandemic-through-the-lens-of-marketing-and-public-policy/.

 

2020

 

• Data Privacy in Retail, Journal of Retailing, Special Issue on Privacy, 96 (4), 474 – 489. (with Kelly D. Martin, Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, Beth A. Walker, Yonggui Wang, and Scott K. Weaven). https://doi.org/10.1016/j.jretai.2020.08.003. Recipient of the 2021 American Marketing Association J. R. Davidson Award for Best Paper Published in the Journal of Retailing in 2020.

 

• Marketing’s Theoretical and Conceptual Value Proposition: Opportunities to Address Marketing’s Influence, Academy of Marketing Science Review, 10 (3-4), 151 – 167. (with Martin Key, Terry Clark, O.C. Ferrell, and Leyland Pitt).

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• Accounting for Intangible Assets: The Strategic Performance of Marketing, in Bodo B. Schegelmilch and Russell Winer (Eds.), The Routledge Companion to Marketing Strategy, Chapter 26, (New York: Routledge), pp. 875 – 904. (with Neil Morgan).

 

• Reflections on an Extraordinary Marketing Scholar, Journal of Macromarketing, Special Issue in honor of Robert Lusch, 40 (3), 320 – 321.  https://doi.org/10.1177/0276146720926611.

 

• Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP,” Journal of Advertising Research, 2020, 60 (December), 361 - 369. (with Frank Findley, Kelly Johnson, and Douglas Crang). (Named best practitioner paper published in the Journal of Advertising Research in 2020 by the Advertising Research Foundation).

 

• Creativity and Publication in Marketing, Academy of Marketing Science Review, 10 (June), 65 - 72. https://link.springer.com/article/10.1007/s13162-020-00170-z.

 

2019

 

• Portrayals of Minorities and Women in Super Bowl Advertising, Journal of Consumer Affairs, 53 (4), 1535 – 1572. (with Charles R. Taylor, Alexander Mafael, Sascha Raithel, and Carissa M. Anthony).

 

• Linking Marketing, Analytics, and the Performance of the Firm, Proceedings of the 2nd International Conference on Business Economics and Finance.

 

• The Accountability Crisis in Advertising and Marketing, Journal of Advertising Research, 59 (4), 385 – 390.

 

• Scoring Touchdowns with Super Bowl Advertising: The Impact of Uniqueness and Consistency on Buzz, Proceedings of the European Marketing Academy, 48th, (8552). (with Mafael Alexander, Raithel Sascha, Taylor Charles).

 

2018

 

• The Historical Roots of Marketing’s Badge of Infamy, in Rajendra Sisodia and Atul Parvatiyar (Eds.), Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honor of Professor Jagdish Sheth, Chapter 6, (Thousand Oaks, CA: Sage). (With Robert Winsor), pp. 64 – 75.

 

• Focus Groups, in Bruce Frey (Ed.), Sage Encyclopedia of Educational Research, Measurement and Evaluation, (Thousand Oaks, CA: Sage, 2018), pp. 687 – 692.

 

• An Investigation of Consumer Search and Choice Efficiency in the Automobile Industry, Proceedings of the Western Decision Sciences Institute, Kauai, Hawaii, April, 2018. (with Aiden Namin and Brian Ratchford).

 

• Uncovering a Local Trend in Consumer Eye-tracking Data – Application of Singular Value Decomposition in Analyzing Gaze Sequence Data, Proceedings of the 2018 Global Marketing Conference of the Global Alliance of Marketing & Management Associations, Tokyo (with Nobuyuki Fukawa).

 

2017

 

• Comment on Privacy, Journal of the Academy of Marketing Science, 45 (2), 156 - 159.

 

• Online Focus Groups, Journal of Advertising, Special Issue on Methodological Issues in Advertising Research, 46 (1), 48 – 60. (with Prem Shamdasani).

 

• Mysteries, Markets, and Myths: Publishing Relevant Policy Research, Editorial Statement, Journal of Public Policy and Marketing, 36 (Fall), 193 – 195.

 

• Introduction to Policy Watch: Note on Consumer Financial Protection Bureau, Journal of Public Policy and Marketing, 36 (Spring), 169.

 

• Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!, Creating Marketing Magic and Innovative Future Marketing Trends, Proceedings of the Academy of Marketing Science, 591-594 (with M. Key, T. Clark, S. Feng, O.C. Ferrell, L. Price, and D. Rajaratnam).

​

2016

 

• Delivering to the Marketing Accountability Mandate, Chapter 1 in David W. Stewart and Craig Gugel (Eds.), Accountable Marketing: Linking Marketing Actions to Financial Performance. (New York: Routledge/Taylor & Francis), pp. 3 - 17. (with Margaret Henderson Blair, Mitch Barns, and Kate Sirkin).

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• Lessons from the Quality Movement, Chapter 2 in David W. Stewart and Craig Gugel (Eds.), Accountable Marketing: Linking Marketing Actions to Financial Performance. (New York: Routledge/Taylor & Francis), pp. 18 – 41.

 

• The Marketing Metric Audit Protocol (MMAP), Chapter 17 in David W. Stewart and Craig Gugel (Eds.), Accountable Marketing: Linking Marketing Actions to Financial Performance. (New York: Routledge/Taylor & Francis), pp. 226 – 232. (with Allen Kuse and Meg Blair).

 

• Marketing Organization and Accountability, Chapter 19 in David W. Stewart and Craig Gugel (Eds.), Accountable Marketing: Linking Marketing Actions to Financial Performance. (New York: Routledge/Taylor & Francis), pp. 243 – 274. (with Robert Winsor).

 

• Epilogue, Chapter 20 in David W. Stewart and Craig Gugel (Eds.), Accountable Marketing: Linking Marketing Actions to Financial Performance. (New York: Routledge/Taylor & Francis), pp. 261 – 274. (with Craig Gugel).

 

• Where is Marketing Research Headed in the 21st Century, Journal of Cultural Marketing Strategy, 1 (2), 189 – 192.

 

• Elections, Ideation and Scholarship, Editorial Statement, Journal of Public Policy and Marketing, 35 (1), 1 - 2.

 

• Introduction to Special Issue on Consumer Response to Regulation, Journal of the Association for Consumer Research, 1 (3), 337 - 340. (Guest Editor with Debra Scammon).

 

• Special Issue on Consumer Response to Regulation, Journal of the Association for Consumer Research, 1 (3). (Guest Editor with Debra Scammon).

 

• Speculations on the Future of Advertising Redux, Journal of Advertising, 45 (3), 348 - 350. DOI: 10.1080/00913367.2016.1185984.

 

• Perspective on Ad Capitalization and Taxation, Marketing Accountability Standards Board White Paper, November, 2016, https://themasb.org/wp-content/uploads/2016/12/MWP_AdTaxation.Moore_.Stewart2016.pdf (Islamorada, FL: Marketing Accountability Standard Board). (with Michael Moore).

​

• Where/How Does Marketing Fit?  What Is Marketing’s Place in the Firm and Within the Family Of Business Disciplines?, in M.W. Obal, et al. (eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, (Ruston, LA: Academy of Marketing Science, pp. 199 – 202. (with Terry Clark, O.C. Ferrell, Michael Hartline, and Jagdish Sheth).​

​​

2015

 

• Faculty Expectations and Expectations of Faculty in the Evolving World of Business Education, Journal of Marketing Development and Competitiveness, 9 (Dec.), 11 - 26. (with Jack Gregg).

​

• Why Marketers Should Study Policy, Editorial Statement, Journal of Public Policy and Marketing, 34 (1), 1 - 3.

​

• Introduction to Volume 1, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 - 11.

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• Introduction to Volume 2, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 - 9.

​

• Introduction to Volume 3, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 – 7.

​

• Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing, Volume 3. (New York: Praeger Publishers, 2015). (with Regina M. Airey, Tricia Braun, Amy Sausser), 313 – 347.

​​​​

2014

​

• What is Policy? And Why It Matters, Editorial Statement, Journal of Public Policy and Marketing, 33 (1), 1 – 3.

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• Marketing Accountability: Defining Expectations and Measuring Outcomes, Open Journal of Business and Management, 2, 163 – 165.

​​

2013

​

• Speculations on the Future of Graduate Management Education, Journal of Higher Education Theory and Practice, 13 (2), 1 - 24. (with J. Gregg).

​

• Seizing our Destiny: Leading Economic Redevelopment at the Epicenter of the Housing Crisis, In Lessons In Leading Change: Learning From Real World Cases. (Oxford, U.K: Rossi Smith Publishing, 2012), pp. 13 – 24. Reprinted in Jens Mueller, Rhonda Franklin, and D. D. Warwick (Eds.), Non-Profit Excellence, (Oxford, U.K: Rossi Smith Publishing, 2013), 221 – 232.

​

• Redefining Marketing and Public Policy for the 21st Century, Editorial Statement, Journal of Public Policy and Marketing, 31 (1), 1 – 5.

 

2012

 

• Secondary Analysis and Archival Research: Using Data Collected by Others, in Harris Cooper (Ed.). APA Handbook of Research Methods in Psychology, Volume 3, Chapter 24, (Washington, D.C.: American Psychological Association, 2012), pp. 473 – 484.

 

• A Comment on the Ontology of “Dominant Logics" in Marketing in Rajendra S. Sisodia (Ed.), Legends in Marketing: Philip Kotler, (Thousand Oaks, CA: Sage Publications, 2012), pp. 334 - 340.

​

2011

 

• Learning to Improve: Advertising Research that Guides Practice, International Journal of Advertising, 30 (5), 786-789.

 

• Quality Perception of Private Labels: Effects of Intransient Cues and Consumer Characteristics, Journal of Consumer Marketing, 28 (6), 448-458. (with Yongchuan Bao, Shibin Sheng, and Yeqing Bao).

 

• Social Media Tools: What Are Our Universities Doing?, Global Business & Economics Anthology, 1 (March), 30 – 36. (with Aditi Grover).

 

• How Relevancy, Use, and Impact Can Inform Decision Making: The Uses of Quantitative Research, Journal of Advertising Research, 51 (1), 195-206. (with Michael Hess). (DOI: 10.2501/JAR-51-1-195-206).

​

2010

 

• Consumer Behavior in a Multichannel, Multimedia Retailing Environment, Journal of Interactive Marketing, 24 (2), 86-95. (with Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, and Earl Taylor). (doi:10.1016/j.intmar.2010.02.005).

​

• The Purpose of University Education, The Psychologist-Manager Journal, 13 (4), 244-250. (http://dx.doi.org/10.1080/10887156.2010.522480).

​

• Defining Interactive Social Media in an Educational Context in Charles Wankel (Ed.), Cutting-edge Social Media Approaches to Business: Business Education, Research in Management Education and Development, Volume 9, (Charlotte, NC: Information Age Publishing, 2010), pp. 7 - 38. (with Aditi Grover).

​

• The Evolution of Marketing Research in Pauline Maclaran, Mike Saren, Barbara Stern, and Mark Tadajewski (Eds.), The SAGE Handbook of Marketing Theory, (Thousand Oaks, CA: Sage Publications, 2010.), pp. 74 - 88.

​

• Observations on Soft Computing in Marketing in Jorge Casillas and Francisco J. Martínez-Lópe (Eds.), Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications, (Berlin: Springer-Verlag Publisher, 2010), pp. 17 - 20.

​

2009

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• Customer Experience Management in Retailing: Understanding the Buying Process, Journal of Retailing, 85 (1), 15-30. (with Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal, Robert Price and Priya Raghubir).

 

• Marketing Accountability: Linking Marketing Actions to Financial Results, Journal of Business Research, 62 (June), 636-643. (doi:10.1016/j.jbusres.2008.02.005).

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• The Role of Method: Some Parting Thoughts from A Departing Editor, Journal of the Academy of Marketing Science, 27 (4), 381-383.

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2008

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• Envisioning the Future of Advertising Creativity Research: Alternative Perspectives: Creative and Effective Advertising: Balancing Spontaneity and Discipline, Journal of Advertising, 37 (4), 135-139. (with Yan Cheng and Heather Wan).

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• How Marketing Contributes to the Bottom Line, Journal of Advertising Research, 48 (1), 94-105.

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• Academic Publishing in Marketing: Best and Worst Practices, European Business Review, Special Issue on Academic Journals and Academic Publishing, 20 (5), 421-434.

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• The Effects of Media on Marketing Communications.” in Jennings Bryant and Mary Beth Oliver (Eds.), Media Effects: Advances in Theory and Research, 3rd Edition, (New York: Taylor and Francis Group Publishing, 2008), pp. 363 - 402. (with Paul Pavlou).

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• Group Depth Interviews:  Focus Group Research in Len Bickman and Debra Rog (Eds.), Handbook of Applied Social Research Methods, Revised Edition, (Thousand Oaks, CA: Sage Publications, 2008), pp. 589 - 616. With Prem Shamdasani and Dennis Rook).

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• The Contribution Continuum, Journal of the Academy of Marketing Science, 36 (2), 157-165. (with Daniel M. Ladik).

​

2007

 

• Threats to Hope: Effects on Reasoning About Product Information, Journal of Consumer Research, 34 (2), 153-161. (with Gustavo de Mello and Deborah J. MacInnis). (Honorable Mention, Robert Ferber/ Award for Best Paper Based on a Dissertation).

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• Emotion in Advertising in Tim Ambler and Gerard Tellis (Eds.), The SAGE Handbook of Advertising, (Thousand Oaks: CA: Sage Publications, 2007), pp. 120 - 134. (with Jon Morris and Aditi Grover).

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• Measuring the Effects of Interactive Media in David Schumann and Esther Thorsen (Eds.), Internet Advertising, Theory and Research, (Mahwah, N. J.: Lawrence Erlbaum Publishing, 2007), pp. 225 - 257. (with Paul Pavlou).

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• New and Improved! A Look at the Future, Journal of the Academy of Marketing Science, 35 (Winter), 1-4.

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2006

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• Putting Financial Discipline in Marketing: A Call to Action, Corporate Finance Review, 10 (Sept./Oct.), 14-21. (with Wade Holmes and the Boardroom Project).

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• Reform, Reclamation, or Improvement: Reinventing Marketing in Jagdish Sheth and Raj Sisodia (Eds.), Does Marketing Need Reform?, (Armonk, N.Y.: M. E. Sharpe, 2006),  pp. 82 - 88.

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• Enhancing Marketing Theory in Academic Research, Journal of the Academy of Marketing Science, 34 (Fall), 477-480. (with George Zinkhan).

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• Making Marketing Accountable, Graziadio Business Report, 9 (July), http://gbr.pepperdine.edu/063/marketing.html.

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2005

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• The Impact of Branding and Marketing Communication Strategies on the Transfer of Purposive, Goal–Oriented Brand Meaning, Journal of the Academy of Marketing Science, 33 (Summer), 275-294. (with Ingrid Martin and Shashi Matta).

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• Internet Research Methods in Brian Everitt and David Howell (Eds.), Encyclopedia of Behavioral Statistics, (New York: John Wiley & Sons, 2005), pp. 937 - 940.

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• Measurement-based Accountability and Standards to Optimize TV Media Investments, In Proceedings of the Institute for International Research Conference on Return on Marketing Investment, (Miami, FL, January, 2005). (New York: Institute for International Research).

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• Measurement based Accountability and Standards, In Proceedings of the 51st Annual Meeting of the Advertising Research Foundation, (New York: Advertising Research Foundation, April, 2005).

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• Goal-Motivated Reasoning: The Lure of the “Yes, I Can” Conclusion, Advances in Consumer Research, 466. (with Gustavo E. de Mello and Debbie MacInnis).

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2004

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• Advertising Disclosures: Clear and Conspicuous or Understood and Used?, Journal of Public Policy and Marketing, (Fall), 183-192.  (with Ingrid Martin).

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• A Re-Appraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches in Naresh Malhotra (Ed.), Review of Marketing Research, Volume 1, (Armonk, N. Y.: Sharpe, Inc., 2004), pp. 1 – 33. (with Allison Johnson).

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• The Role of Goals in Extending Brand Equity, in Serge P. Shohov (Ed.), Advances in Psychology Research, Volume 25, (Hauppauge, N. Y.: Nova Science Publishers, 2003), pp. 31 – 48. Reprinted in A. Tavidze (Ed.), Progress in Economics Research, Volume 8, (Hauppauge, N. Y.: Nova Science Publishers, 2004), pp. 1 – 18. (with Ingrid Martin and Shashi Matta).

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• Consumer Research, Management Practice and Public Policy, Marshall Magazine, Winter, 23-25.

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• The New Face of Interactive Advertising, Marketing Research, 16 (Spring), 10-15.

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2003

 

• Marketing Communications in Barton Weitz” (Ed.), Handbook of Marketing, (Thousand Oaks, CA: Sage, 2003), pp. 282 – 309. (with Michael Kamins).

 

• Exploring the Land of Oz: The Science of Consumer Research, Marketing Research, 2003 (Summer), 1 - 6.

 

• The Effects of Comparative Advertising, in The Case for Comparison: How Comparison Advertising Can Meet the Test of Self-Regulation, (New York: National Advertising Division of the Better Business Bureau, Oct., 2003).

 

2002

​

• From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media, Journal of the Academy of Marketing Science, 30 (4), 376-396. (with Paulos Pavlou).

 

• Advertising the Census: A Commentary on the “Census 2000 Partnership and Marketing Program Evaluation,” Population Research and Policy Review, 21 (1, 2), 155-161.

 

• Media Influences on Marketing Communications in Jennings Bryant and Dolf Zillmann (Eds.), Media Effects: Advances in Theory and Research, Revised Edition, (Hillsdale, N. J.: Erlbaum, 2002), pp. 353 - 396. (with Paul Pavlou and Scott Ward).

 

• Getting Published: Reflections of an Old Editor, Editorial Statement, Journal of Marketing, 66 (Oct.), 1-6.

 

• Consumer Research with Implications for Public Policy, ACR News (Newsletter of the Association for Consumer Research), Spring, 2002, pp.  9-11.

 

2001

 

• Signaling Strategies in Competitive Interaction, Journal of Marketing Research, 38 (Feb.), 62-71. (with Jaideep Prabhu).

 

• The Dimensionality of Measures of Product Similarity Under Goal-Congruent and Goal-Incongruent Conditions, Journal of Marketing Research, 38 (Nov.), 471-484. (with Ingrid Martin).

 

• Consumer Response to Warnings and Other Types of Product Hazard Information: Future Public Policy and Research Directions in Paul Bloom and Greg Gundlach (eds.), Handbook of Marketing and Society, (Newbury Park, CA: Sage Publications, 2000), pp. 335 – 371. (with Ingrid Martin and Valerie Folkes).

 

• Exploratory Versus Confirmatory Analysis, Journal of Consumer Psychology, 2001, 10 (1&2), 76-77.

 

• Advertising in Encyclopedia of Communication and Information, (New York: Macmillan, 2001). (with Sarah E. Stewart).

 

• Interactive Advertising: A New Conceptual Framework Towards Integrating Elements Of The Marketing Mix, (Abstract). 2001 Proceedings of the Academy of Marketing Science. (with Paulos Pavlou).

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2000

 

• Measuring the Effects and Effectiveness of Interactive Advertising, Journal of Interactive Advertising, 1(1), 61 – 77. URL:  http://www.jiad.org/vol1/no1/pavlou/. (with Paulos Pavlou).

 

• Internet Marketing, Business Models, and Public Policy, Journal of Public Policy and Marketing, 19 (Fall), 287-296. (with Qin Zhao).

 

• Testing Statistical Significance Testing: Observations of an Agnostic, Educational and Psychological Measurement, 60 (October), 685-690.

 

1999

 

• Advertising Wearout: What and How You Measure Matters, Journal of Advertising Research, 39 (Sept./Oct.), 39-42.

 

• Beginning Again: Change and Renewal in Intellectual Communities (Editorial Statement), Journal of Marketing, 63 (October),  2-5.

 

• Explaining the Crisis over the Apparent Lack of Advertising Effects in Scanner Panel Data Models: A Conceptual Measurement-oriented Approach, Proceedings of the American Academy of Advertising, 273. (with Scott Koslow).

 

1998

 

• The Effects of Using a Nonverbal (Musical) Cue On Recall And Playback Of Television Advertising:  Implications For Advertising Models, Journal of Business Research, 42 (May), 39-51. (with G. Punj).

 

• Review of Market Structure Analysis, by James Meyers, Book Review, Journal of Marketing Research, 25 (January), 128-129.

 

• The “New Marketing,” Marshall Magazine, Fall, pp. 34-31.

 

1997

 

• Focus Group Research: Exploration and Discovery in Len Bickman and Debra Rog (Eds.), Handbook of Applied Social Research Methods, (Newbury Park, CA: Sage Publications, 1997), pp. 505 – 526. (with Prem Shamdasani).

 

• Using and Evaluating Syndicated and Primary Market Research in Barry Maher (Ed.), 1997 Marketing Yearbook,” (Englewood Cliffs, N. J.: Prentice-Hall, 1997), pp. 2.20 – 2.26.

 

• Research and the Bottom Line: What Researchers Should Know and What They Should Teach Their Clients, 1997 Proceedings of the Annual Attitude and Behavior Conference of the American Marketing Association (Chicago: American Marketing Association).

 

• Advertising at the Crossroads: How It Must Change in the Next Century, Developments in Marketing Science, Proceedings of the 1997 Academy of Marketing Science Conference, (New York: Springer).

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1996

 

• Managing Market Structure: Achieving Competitive Advantage and Market Dominance, Journal of Managerial Issues, 8 (Spring), 13-34.

 

• The Market-Back Approach to the Design of Integrated Communications Programs: A Change in Paradigm and a Focus on Determinants of Success, Journal of Business Research, 37, 147-153.

 

• Brand Based Versus Category Based Judgments: The Role of Frame of Reference on Customer Satisfaction Judgments and Behavior, Marketing Letters, 7 (July), 249-263. (with Kamal Gupta).

 

• Integrated Channel Management: Merging the Communication and Distribution Functions of the Firm in Esther Thorson and Jeri Moore (Eds.), Integrated Communication:  Synergy of Persuasive Voices, (Hillsdale, N.J.: Erlbaum, 1996), pp. 185 – 216. (with Ingrid Martin and Gary Frazier).

 

• Review of Answering Questions, Edited by Seymour Sudman and Norm Bradburn, Book Review, Journal of Marketing Research, 23 (May), 250-252.

 

• Integrated Marketing Communications and Relationship Marketing: Complementary Metaphors for the Twenty-First Century, in Atul Parvatiyar and Jagdish N. Sheth (Eds.), 1996 Research Conference Proceedings, Contemporary Knowledge of Relationship Marketing, (Atlanta, GA:  Emory University Center for Relationship Marketing), pp. 182-184 (with G. M. Zinkhan, C. S. Madden, and R. Watson).

 

1995

 

• Deception, Materiality, and Survey Research: Lessons from FTC v. Kraft, Journal of Public Policy and Marketing, 14 (Spring), 15-29.

 

• Buying Center Role Designation: An Empirical Investigation of the Purchasing Manager's Role Formation and Its Correlates, Journal of Business-to-Business Marketing, 2 (4), 37-63. (with Robert E. Spekman and Wesley J. Johnson).

 

• Non-traditional Media and Promotions in the Marketing of Alcoholic Beverages in The Effects of Mass Media on Alcohol Use and Abuse, (Washington, D.C.: National Institute of Health, 1995), pp. 209 – 238. (with Ronald Rice).

 

• Advertising and Interactive Media, 1995 Proceedings of the American Academy of Advertising, pp. 244-251. (American Academy of Advertising).

 

1994

 

• Intended and Unintended Consequences of Warning Labels, Journal of Public Policy and Marketing, 13 (Spring), 1-19 (lead article). (with Ingrid Martin). Reprinted in Elaine Sherman and Joel N. Greene (Eds.), Readings on Domestic and International Issues, Needham Heights, MA:  Simon and Schuster, 1995). Selected as the best paper published in the Journal of Public Policy and Marketing during 1992-1994.

 

• How Advertising Works in Mature Markets, American Demographics, 16 (Sept), 40-47.

 

• The Psychology of Comparative Advertising in E. Clark, T. Brock, and D. W. Stewart (Eds.), Attention, Attitude, and Affect in Response to Advertising, (Hillsdale, N.J.: Erlbaum, 1994), pp. 79 – 96. (with Connie Pechmann).

 

• Introduction in E. Clark, T. Brock, and D. W. Stewart (Eds.), Attention, Attitude, and Affect in Response to Advertising,” (Hillsdale, N.J.: Erlbaum, 1994), pp. 1 – 9. (with Connie Pechmann).

 

• Contingencies for Effective Advertising In the Marketplace, 1994 Proceedings of the American Marketing Association Winter Educators’ Conference, (Chicago: American Marketing Association), pp. 297-302. (with Jaideep Pabhu).

 

• Adolescent Response to Tobacco and Beer Advertising: In Search of the Causal Linkage Between Advertising Exposure and Product Attitudes and Usage, in Debra J. Ringold (Ed.), 1994 Proceedings of the Marketing and Public Policy Conference, (Chicago: American Marketing Association), pp. 130-138. (with Ronald Rice).

 

• Deception, Materiality, and the Role of Survey Research: On the Difference Between Evidence and Desire, (Abstract only), in Debra J. Ringold (Ed.), 1994 Proceedings of the Marketing and Public Policy Conference, (Chicago: American Marketing Association), p. 12.

 

1993

​

• Media Effects on Advertising, in J. Bryant and D. Zillman (Eds.), Media Effects: Advances in Theory and Research,” (Hillsdale, N.J.: Erlbaum, 1993), pp. 315 – 363. (with Scott Ward).

 

• Review of "Handbooks of Marketing Scales," Journal of Marketing Research, 30 (Nov.), 525-527.

 

• Is A Customer Focus Ahead for Health Care?, USC Business, Summer,  50-54.

 

• "An Advertising Potpourri": Some Comments and A Unifying Theme in Chris Allen and Debra Roedder John (Eds.), Advances in Consumer Research, Volume 20 (Provo, UT: Association for Consumer Research).

 

1992

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• When Firms Stop Listening to Customers: Why Marketing Research Is Ignored, Journal of Managerial Issues, 4 (December), 465 – 475.

 

• Speculations on the Future of Advertising Research, Journal of Advertising, 21 (Sept.), 1-18. (lead article).

 

• Reply to McGann’s Comment on “Speculations on the Future of Advertising Research,” Journal of Advertising, 1992, 21 (4), 95-97.

 

• Analytical Issues in Focus Group Research, Asian Journal of Marketing, 1 (1), 27-42. (with Prem Shamdasani).

 

• Review of Research in Marketing, Edited by Jagdish N. Sheth, et al, Book Review, Journal of Marketing Research, (Feb.). 149-151.

 

• Making Use of Verbatim Response Analysis in Survey Research: New Solutions on the Horizon, Proceedings of the Second Annual Advanced Research Techniques Forum, (Chicago: American Marketing Association, 1992), 174-185.

 

1991

 

• The Effect of Comparative Advertising on Sales of Low, Moderate, and High Share Brands, Journal of Advertising Research, 31 (Dec./Jan.), 47-55. (with C. Pechmann).

 

• Frequent Shopper Programs: Supermarketers' New Tool to Stimulate Store Loyalty, Journal of Promotion Management, 1 (Fall), 55-76. (with S. Lawmaster).

 

• From Methods and Projects to Systems and Process: The Evolution of Marketing Research, Marketing Research, 3 (September), 25-36.

 

• Review of Emotion in Advertising, Book Review, Journal of the Academy of Marketing Science, (Fall), 394-395.

 

• The Customer As Annuity or Why Satisfied Customers Really Matter, USC Business, Summer, 45-48. (reprinted in Baylor Business).

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• New Solutions for Verbatim Response Analysis, Newsletter of the Southern California Chapter of the American Marketing Association, July, front page.

 

• Segmentation in Consumer and Market Research: Applications, Current Issues, and Trends, Advances in Consumer Research, Volume 18, 1991, 176-178. (with M. Kamins).

 

• Consumer Self-Selection and Segments of One: The Growing Role of Consumers in Segmentation, Advances in Consumer Research, Volume 18, 179-186.

 

• Progress in Marketing Research: An Introduction to the Advanced Research Techniques Forum, Proceedings of the First Annual Advanced Research Techniques Forum, (Chicago: American Marketing Association, 1991), 7-21.

 

• Issues and Problems in the Representation of Market Structure, Proceedings of the First Annual Advanced Research Techniques Forum, (Chicago: American Marketing Association, 1991), 167-192. (with A. D. Shocker and A. Zahorik).

 

• Comments on "Some Unmixing Models for Analyzing Market Research Data Having Heterogeneous Components," Proceedings of the First Annual Advanced Research Techniques Forum, (Chicago: American Marketing Association, 1991), 317-323.

 

• Is Business-to-Business Advertising Really Different?, 1991 Proceedings of the American Academy of Advertising, 199-200. (American Academy of Advertising).

 

• A Systematic Inquiry Into Business-to-Business Advertising: An Early Assessment, Rebecca Holman and Patricia Stout (Eds.), 1991 Proceedings of the American Academy of Advertising, 201-202. (with Robert Spekman).

 

1990

 

• Channel Response to Trade Programs, in J. Sheth (Ed.), Research in Marketing, Volume 11, pp. 15-59. Also published as Report No. 89-119, (Cambridge, Mass: Marketing Science Institute) (with G. Frazier).

 

• Market Structure Analysis: Practice, Problems, and Promise, Journal of Managerial Issues, 2 (Summer), 127-159. (with A. D. Shocker and A. J. Zahorik). (Also published as Report No. 9 - 56, (Cambridge, Mass.: Marketing Science Institute).

 

• The Development and Partial Testing of a Contingency Model of Comparative Advertising, Report No. 90-108, (Cambridge, Mass.: Marketing Science Institute).

 

• Music As A Recognition Cue In Advertising Tracking Studies, Journal of Advertising Research, 30 (Aug./Sept.), 39-48. (with K. Farmer, and C. Stannard).

 

• The Role of Comparative Advertising: Documenting Its Effects on Attention, Recall, and Purchase Intentions, Journal of Consumer Research, 17 (Sept.), 180-191. (with C. Pechmann).

 

• Market Structure Analysis: Practice, Problems, and Promises in G. Day, B. Weitz, and R. Wensley (Eds.), The Interfaces of Marketing and Strategy, (Greenwich, CT: JAI Press, 1990), pp. 9 – 56. (with Allen Shocker and Anthony Zahorik).

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• Judgmental Data in Marketing Planning Systems, in R. Blanning (Ed.), Foundations of Expert Systems for Management,” (Koln, West Germany: Verlage TUV Rheinland Gmbh: 1990), pp. 125 – 167. (with Anthony Zahorik).

 

• Review of Cognition and Personal Structure:  Computer Access and Analysis by James C. Mancuso and Mildred L. G. Shaw, Book Review, Journal of Marketing Research, (Feb.), 112-113.

 

• Review of Q Methodology by Bruce McKeown and Dan Thomas, Book Review, Journal of Marketing Research, (May), 249-250.

 

• Nonverbal Communication in a Natural Context: Consumer Markets, Proceedings of the Society for Consumer Psychology, 68-71. (with C. Pechmann).

 

• The Accumulation Model of Advertising Response, Proceedings of the Society for Consumer Psychology, 97-99. (with C. Pechmann).

 

• A Commentary on New Theoretical Perspectives on Consumer Behavior, Advances in Consumer Research, Volume 17, 750-754.

 

1989

 

• Information Search and Decision Making in the Selection of Family Physicians, Journal of Health Care Marketing, 9 (June), 29-39. (with G.B. Hickson, Scott Koslow, Connie Pechmann, and W. A. Altemeier).

 

• Measures, Methods, and Models of Advertising Response Over Time, Journal of Advertising Research,29 (June/July), 54-60.

 

• Nonresponse in Mail Surveys: An Integrative Review, Applied Marketing Research, 29 (3), 37-48. (with S. Ratneshwar).

 

• Executional Factors and Advertising Effectiveness: A Replication, Journal of Advertising, 18 (3), 21-32. (with S. Koslow). Recognized by the American Academy of Advertising as the best paper published in the Journal of Advertising in 1989.

 

• On the Meaningfulness of Sensory Attributes:  Further Evidence on the Attraction Effect, Advances in Consumer Research, 197-202.

 

• Maintaining the Delicate Balance:  Industry and Academic Approaches to Advertising Research, Advances in Consumer Research, 595-597.

 

• Executional Factors and Advertising Effectiveness, Proceedings of the 1989 Meeting of the American Academy of Advertising, RC78-RC82. (with Scott Koslow).

 

• Same Problems, Different Solutions:  The Interface of Industry and Academe, Proceedings of the 1989 Meeting of the American Academy of Advertising, RST128.

 

• Advertising Opportunities in a Fragmented Media Environment, Proceedings of the First Annual Advertising Research Foundation Conference on Media Research, (New York: Advertising Research Foundation, 1989), 193-206.

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1988

 

• The First Step in Obtaining Child Health Care: Selecting a Physician, Pediatrics, 81 (Winter), 333-338 (with G. B. Hickson, W. A. Altemeier, and James M. Perrin).

 

• Rethinking the Product Portfolio: A Generalized Investment Model, Management Science, 34 (Sept.), 1080-1096 (with Timothy Devinney).  (Reprinted in Jeffrey A. Krug (Ed.), Corporate Strategy, Thousand Oaks, CA: Sage Publications, 2009, Vol. 3, pp. 46 – 63).

 

• Determinants of International Media Purchasing: A Survey of Media Buyers, Journal of Advertising, 17(3), 22-26 (with K. J. McAuliffe).

 

• Advertising Repetition: A Critical Review of Wearin and Wearout, Current Issues and Research in Advertising, 285-330 (with C. Pechmann).  Also published as Report No. 90-106, (Cambridge, Mass.:  Marketing Science Institute).

 

• The Multidimensionality of Persuasive Communication: Theoretical and Empirical Foundations, in Alice Tybout and Pat Cafferata (Eds.), Perspectives on the Affective and Cognitive Effects of Advertising, (Lexington, MA: Lexington Books, 1988), pp. 31 – 65. (with C. Pechmann).

 

• Nonverbal Communication:  Advertising's Forgotten Elements, in Sid Hecker and David W. Stewart (Eds.), Nonverbal Communication in Advertising, (Lexington, MA: Lexington Books, 1988), pp. 1 – 7. (with Sid Hecker).

 

• The Future of Nonverbal Research in Advertising, in Sid Hecker and David W. Stewart (Eds.), Nonverbal Communication in Advertising, (Lexington. MA: Lexington Books, 1988), pp. 252 – 264. (with Sid Hecker).

 

• Assessing Social, Economic, and Consumer Behavior in Ronald Jay Cohen, et al., (eds.) Psychological Testing and Assessment, (Mountain View, CA: Mayfield Publishing Company, 1988), pp. 563 – 591. (with Ronald J. Cohen).

 

• Comment on "The Bootstrap," Journal of the Royal Statistical Society, 50, 362 (with Scott Koslow).

 

• Methodological Perspectives on the Analysis of Nonverbal Communication, in Linda Alwitt (Ed.), Proceedings of the Division of Consumer Psychology, 1988 (with S. Hecker), pp. 67-70.

 

• Social Judgment Theory and Consumer Decision Making:  Understanding the Stimulus and the Response, in Linda Alwitt (Ed.), Proceedings of the Division of Consumer Psychology, 1988, pp. 104-107.

 

1987

 

• Toward Understanding the Attraction Effect: The Effects of Product Meaningfulness and Familiarity, Journal of Consumer Research, 13 (March), 520-533 (with S. Ratneshwar and A. D. Shocker).

 

• Advertising in a New Competitive Environment:  Persuading Customers to Buy, Business Horizons, 30 (Nov./Dec.), 20-26 (with M. H. Blair, A. R. Kuse, and D. H. Furse).

 

• It's More Than What You Say: A Review of Nonverbal Communication in Marketing, Psychology and Marketing, 4 (Winter), 303-322 (with Sid Hecker and John L. Graham).

 

• Perspectives on Measuring Advertising Stimuli, Proceedings of the Division of Consumer Psychology, Joel G. Saegert (Ed.), pp. 91-93.

 

• Integrating Theories of Consumer Decision Making, Presidential Address, Division of Consumer Psychology, Proceedings of the Division of Consumer Psychology, Joel G. Saegert (Ed.), pp. 104-106.

 

• Toward Ecologically Oriented Inquiry in Marketing, in G. Zaltman and R. Belk (Eds.), Proceedings of the 1987 Winter Educators' Conference of the American Marketing Association (Chicago:  American Marketing Association).

 

• Prescriptions for Market Dominance, in G. Zaltman and R. Belk (Eds.), Proceedings of the 1987 Winter Educators' Conference of the American Marketing Association (Chicago:  American Marketing Association).

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• Selecting a Physician: The First Step in Obtaining Child Health Care, Proceedings of the 1987 Ambulatory Pediatrics Association, Anaheim, CA (with G. Hickson, M.D., W. A. Altemeier, M.D., and J. M. Perrin, M.D.).

 

1986

 

• Dimensions of Fiedler's Contingency Model of Leadership, Small Group Behavior, 17 (February), 83-93 (with D. Latham).

 

• The Moderating Role of Recall, Comprehension, and Brand Differentiation on the Persuasiveness of Television Advertising, Journal of Advertising Research, 26 (April/May), 43-47.

 

• Effective Television Advertising - It's More What You Say Than How You Say It, Owen Manager, Spring, 20-22.

 

• Understanding the Phenomenological World of Consumers (Or Who Is Buying All Those Slim Whitman Albums), Invited Paper, Theoretical and Philosophical Psychology, 6 (Fall), 123-124.

 

1985

 

• Differences Between Basic Research and The Validation of Specific Measures: A Reply to Weinstein, et al., Psychology and Marketing, 2 (1), 41-50.

 

• A Note on the Application of Portfolio "Theory": A Comment on Cardozo and Smith, Journal of Marketing, 49 (4), 107-112 (with T. Devinney and A. Shocker).

 

• The Effects of Television Advertising Execution on Recall, Comprehension, and Persuasion, Psychology and Marketing, 2 (4), 135-160 (with D. Furse).

 

• Methodological and Theoretical Foundations of Advertising Copy Testing: A Review, Current Issues and Research in Advertising, 1-74 (with C. Pechmann, S. Ratneshwar, J. Stroud, and B. Bryant).

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• Institutional Differences in Marketing Channels: A Comparative Analysis of Distribution Systems in the United States and Japan, in B. P. Hartman and J. L. Rinquest (Eds.), Proceedings of the American Institute for Decision Sciences (Atlanta, Georgia: American Institute for Decision Sciences, 1985) (with A. C. Seror).

 

• Advertising Evaluation: A Review of Measures, Proceedings of the 1985 Winter Educators' Conference of the American Marketing Association, M. Houston and R. Lutz (Eds.), Chicago: American Marketing Association, 3-6 (with C. Pechmann, B. Bryant, J. Stroud, and S. Ratneshwar).

 

• Information Search and Decision Strategies Among Health Care Consumers, Advances in Consumer Research, Vol. 12, 252-257 (with S. Ratneshwar, C. Pechmann, and G. B. Hickson).

 

1984

 

• A Typology of Individual Search Strategies Among Purchasers of New Automobiles, Journal of Consumer Research, 11 (March), 417-431. (with G. Punj and D. Furse).

 

• Physiological Measurement of Advertising Effects: An Unfulfilled Promise, Psychology and Marketing, 1 (1), 43-48.

 

• Manipulating Dissonance to Improve Mail Survey Response, Psychology and Marketing, 1 (2), 71-94 (with D. Furse).

 

• The Relationship Between Resource Acquisition and Effective Resource Use Among a Heterogeneous Set of Locally Monitored Human Service Agencies, Evaluation Review, 8 (Aug.), 493-518 (with K. G. Provan).

 

• Competitive Market Structure Analysis: A Primer on Problems, Journal of Consumer Research, 11 (Dec.), 836-841 (with A. Shocker and T. Zahorik).

 

• Analysis of the Impact of Executional Factors on Advertising Performance, Journal of Advertising Research, 24 (Dec./Jan.), 23-26 (with D. Furse). (Named a “classic” article published during the past 40 years and reprinted in a special classics edition of the Journal of Advertising Research, 40 (6), 2000).

 

• On Factors and Clusters in Segmentation Research, Journal of Advertising, 13 (Dec.), 58-59 (with D. Furse).

 

• Proceedings of the Division of Consumer Psychology, 1984, Editor, Washington, D.C.: American Psychological Association.

 

• Shopping Behavior: Selecting a Pediatrician Versus Family/General Practitioner, Proceedings of the Ambulatory Pediatrics Association, Washington, D.C. (with G. B. Hickson, M.D., W. A. Altemeier, M.D., and J. M. Perrin, M.D.).

 

• Analysis of the Impact of Executional Factors on Advertising Performance, in Television Copy Research, The State of the Art, Current Applications, Validity, and Future Promise, New York: Advertising Research Foundation, pp. 99-104 (with D. Furse).

 

• Executional Elements Affecting Persuasion and Recall in New Products' Advertising, Advertising Research in the New Product Process, New York: Advertising Research Foundation, 1984, pp. 109-112 (with D. Furse).

 

1983

 

• Cluster Analysis in Marketing Research, Review and Suggestions for Application, Journal of Marketing Research, 20 (May), 134-148 (with G. Punj).Reprinted in Joe F. Hair, et al., , (New York: MacMillan, 1987). Reprinted in N. Malhotra (ed.), Fundamentals of Marketing Research, (Thousand Oaks, CA: Sage, 2007). (Identified as one of the 12 most influential publications in marketing science in a survey commissioned by the INFORMS Society for Marketing Science in 2007; Identified as one of the 20 most influential publications on marketing research and marketing practice in John H. Roberts, Ujwal Kayande, and Stefan Stremersch, (2014), “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain,” International Journal of Research in Marketing, 31 (2), 127 – 140.).

 

• A Descriptive Analysis of Commercial Copytesting Services, in C. Martin and J. Leigh (Eds.), Current Issues and Research in Advertising, 6, 1-44 (with D. Furse and R. Kozak).

 

• An Interaction Framework of Consumer Decision Processes, Journal of Consumer Research, 10 (September), 181-196 (with G. Punj).

 

• Coming to Grips with Product Liability, Advantage, March, 81.

 

• Effective TV Commercials: Much More Than the Message, Advantage, November, 120-121.

 

• The Role of the Clinical Laboratory Computer in Data Interpretation: Discriminant Analysis of A Chemistry - 18 Test Profile in Patients with Multiple Myeloma, Proceedings of the Fourth Annual Meeting on Clinical Laboratory Automation and Management. (with Fritz F. Parl, M.D., Donald E. Ulinsky, Herman Benge, and Charles Bradley).

 

• Strategic Marketing Decision-Making and Perceptual Mapping, in Fred S. Zufryden (Ed.), Advances and Practices in Marketing Science, 239-244. Providence: Institute of Management Science (with A. Shocker).

 

• Human Judgment and Decision Making: A Course in the Analysis of Decision Processes, Proceedings of the American Institute for Decision Sciences, 1983, Thomas Dock (Ed.).

 

• A Coding System for Executional Variables in Television Advertisements, Proceedings of the Division of Consumer Psychology, American Psychological Association, 66-69 (with D. Furse).

 

1982

 

• Applying Psychophysiological Measures to Marketing and Advertising Research Problems in C. Martin and J. Leigh (Eds.), Current Issues and Research in Advertising, 5, 1-38 (with D. Furse).

 

• Monetary Incentives Versus Promised Contribution to Charity: New Evidence on Mail Survey Response, Journal of Marketing Research, 19, August, 375-380 (with D. Furse).

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• Standards of Advertising Copytesting: A Psychometric Interpretation, Journal of Advertising, 11, 30-38, 76 (with D. Furse).

 

• Want High Response From Direct Mail Marketing and Mail Surveys?  Make It Hard Not to Respond, Advantage, April, 30-31 (with D. Furse).

 

• Key to Successful Product Management: More Anticipation, Less Reaction, Advantage, June, 79-80.

 

• Individual Search Strategies in New Automobile Purchases, in A. Mitchell (Ed.), Advances in Consumer Research, Vol. 9, Chicago, IL: Association for Consumer Research, 379-384 (with D. Furse and G. Punj).

 

• Filling the Gap: A Review of the Missing Data Problem, An Assessment of Marketing Thought and Practice, Proceedings of the 1982 American Marketing Association Educators' Conference, Series No. 48, 395-399.

 

• Factors Associated with Changes in Evoked Sets Among Purchasers of New Automobiles, in An Assessment of Marketing Thought and Practice, Proceedings of the 1982 American Marketing Association Educators' Conference, Series No. 48, 61-65 (with G. Punj).

 

• Measuring Organizational Effectiveness in the Not-for-Profit Sector: An Empirical Analysis, Proceedings of the Academy of Management, 339-343 (with K. G. Provan) (nominated for best paper award by the Public Policy Division of the Academy).

 

• On Some Psychometric Properties of Fiedler's Contingency Model of Leadership, Proceedings of the Southern Management Association, 64-66 (with D. Latham).

 

• An Integrative Framework for Mail Survey Response, Proceedings of the American Statistical Association, Section on Survey Research Methods, 437-442. (with D. Furse).

 

• Interactions in Structural Equations Models, Proceedings of the American Statistical Association, Social Statistics Section, 1982, 368-370.

 

• Integrating Results on Mail Survey Response Rates: Toward a Cognitive Dissonance Theory of Survey Response, Proceedings of the Division of Consumer Psychology, American Psychological Association, 1982, 51-54 (with D. Furse).

 

• Diffusion of Innovations: A Review of Research and Theory with Applications to Computer Technology, Proceedings of the Division of Consumer Psychology, American Psychological Association, 1982, 39-42.

 

• The Study of Social Issues as Consumer Research, Proceedings of the Division of Consumer Psychology, American Psychological Association, 1982, 94-97 (with D. Furse).

 

• Models of Consumer Choice or Models of Choice Task?  Toward a Geography of the Task Environment, in R. Srivastava and A. Shocker (Eds.), in Analytical Approaches to Product and Marketing Planning: The Second Conference, Cambridge, MA: Marketing Science Institute, 1982, 165-176.

 

1981

 

• The Application and Misapplication of Factor Analysis in Marketing Research, Journal of Marketing Research, 18 (1), 51-62. Reprinted in Joe F. Hair, et al., Multivariate Data Analysis: With Readings, (New York:  MacMillan, 1987). Reprinted in N. Malhotra (ed.), Fundamentals of Marketing Research, (Thousand Oaks, CA: Sage, 2007).

 

• Organizational Objectives and Winning: An Examination of the NFL, Journal of the Academy of Management, 24 (2), 402-408 (with Donald Latham).

 

• OBVERS: A Computer Program for Obverse Factor Analysis with Rotation, Journal of Marketing Research, 18 (4), 481-482.

 

• Foot-in-the-Door, Cash Incentives, and Follow-up Effects on Survey Response, Journal of Marketing Research, 18 (4), 473-478 (with David Furse and David Rados).

 

• Marketing and Community Psychology, Newsletter of the Division of Community Psychology, 15 (1), 8-10. 1980

 

• A Preference Mapping of Organizational Objectives, Journal of Applied Psychology, 65 (5), 610-615 (with Donald Latham).

 

• Applying Marketing Research Techniques to Regional and Local Planning in Proceedings of the 1980 Southern Conference of the Society for General Systems Research, Birmingham, AL, 1980.

 

1977

 

• The Factorial Structure of the ITPA and WISC in Three Diagnostic Groups, Journal of Clinical Psychology, 33, 199-205.

 

• The Self-sentiment: Comment on the Internal Consistency of Cattell's Theory, Psychological Reports, 40, 267-270.

 

• Psychology and Accounting: An Interface or a Red Face, Professional Psychology, 8, 178-184. Reprinted in Psychology and National Health Insurance: A Sourcebook, C. Kiesler and N. Cummings (Eds.) (Washington, D.C.: American Psychological Association, 1978).

 

• Intelligence and Academic Achievement in a Clinical Adolescent Population, Psychology in the Schools, 14, 513-518.

​

• Staff Characteristics Associated with Likeableness on an Adolescent Treatment Unit, Perceptual and Motor Skills, 44, 1033-34.

 

1976

 

• The Effects of Sex and Ethnic Variables on the Test Profiles of the ITPA and WISC, Psychological Reports, 38, 53-54.

​

• Dimensions of Interpersonal Communication, Journal of Psychology, 93, 101-111 (with Millard J. Bienvenu).

 

• An Item Factor Analysis of the Mooney Problem Checklist, Educational and Psychological Measurement, 36, 509-513 (with Thomas E. Deiker).

 

• Intelligence, Academic Achievement, and Personality:  A Canonical Variate Analysis, Psychology in the Schools, 13, 468-470 (with Valentine Louisa).

 

• Measurement of Self Concept:  A Multitrait-Multimethod Look, Journal Supplement Abstract Service Catalog of Selected Documents in Psychology, 1976, 6, Ms. No. 1242.

 

• An Application of P Technique to Transient States of the Organism, Multivariate Experimental Clinical Research, 2, 135-139 (with Lenora F. Stewart).

 

• HSPQ Profile of Psychotic Adolescents, Journal Supplement Abstract Service Catalog of Selected Documents in Psychology, 1976, Ms. No. 1377 (with S. Kaczor and B. Bruce).

 

1975

 

• A Factor Analysis of Zuckerman's Sensation Seeking Scale, Psychological Reports, 37, 849-850 (with G. Mac Griffith).

 

• The Future of the State Mental Hospital, Perspectives in Psychiatric Care, 13, 120-122.

 

• Religious Correlates of the Fear of Death, Journal of Thanatology, 3, 161-164.