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Representative Professional Experience

  • Founding Chair, Marketing Accountability Standards Board, (2007-present). (https://themasb.org)

 

  • Principal, Stewart Associates, Consultant to Management, 1980-present.

 

  • President’s Professor of Marketing and Business Law, Loyola Marymount University, College of Business Administration, 2012 – 2021. (Emeritus Professor, 2021 – present).

 

  • Visiting Professor, Leeds University Business School, Sept. 2018 – Dec. 2018.

 

  • Professor of Management and Marketing, University of California at Riverside, School of Business Administration and the A. Gary Anderson Graduate School of Management, 2007-2012. (Emeritus Professor, 2012 – present).

 

  • Dean, University of California at Riverside, School of Business Administration and the A. Gary Anderson Graduate School of Management, 2007-2011.

 

  • Deputy Dean, University of Southern California, Marshall School of Business, 1999-2004.

 

  • Chairperson, University of Southern California, Department of Marketing, Marshall School of Business, 1994-1999, 2006-2007.

  • Robert E. Brooker Professor of Marketing, University of Southern California, Marshall School of Business, 1992-2007. 

 

  • Professor of Marketing, University of Southern California, Marshall School of Business, 1988-2007 (tenured 1988).

 

  • Associate Professor, University of Southern California, Marshall School of Business, 1986 -1988.

 

  • Senior Associate Dean for Academic Affairs, Vanderbilt University, Owen Graduate School of Management, 1984-1986.

 

  • Assistant/Associate Professor, Vanderbilt University, Owen Graduate School of Management, and Associate Professor of Psychology and Human Development, Peabody College, 1980-1986 (tenured 1983).

 

  • Manager, Special Projects and Mathematical Models, Needham, Harper, and Steers Advertising (now DDB), Inc., Chicago, IL, (1976-1978).

Representative Offices, Boards, and Professional Service

  • Founding Chair, Marketing Accountability Standard Board, 2007 – present.

    • Acting President and CEO, Feb., 2022 - July, 2022.

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  • Certified SCORE Mentor, 2024 – present.

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  • Editor, Palgrave Series on Marketing and Society, 2019 – present.

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  • Evaluation Panel, National Science Foundation, 2013 – 2016, 2022 – 2024.

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  • Member, APEX Advisory Board, Sasmira Business School, Mumbai, India, 2022 – present.

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  • Vice President, Publications, American Marketing Association, 2017 – 2020.

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  • Member, Publications Committee American Marketing Association, 2017 – 2023.

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  • Editor, Journal of Public Policy and Marketing, American Marketing Association, 2012 - 2017.

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  • Editor-in-Chief, Oxford Online Bibliography in Marketing, 2012 - 2015.

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  • Graduate, Leadership Los Angeles, Class of 2013.

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  • Chair, City of Riverside Strategic Vision Task Force (Seizing Our Destiny), Riverside, CA, 2009-2012.

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  • Member, California Inland Empire District Export Council, 2010 – 2012 (appointed by Secretary of Commerce).

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  • Member, Board of Directors, Coachella Valley Economic Partnership 2009 – 2011.

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  • Member, Board of Directors, Inland Empire Economic Partnership, 2007 – 2011.

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  • Graduate, Leadership Riverside, Class of 2009.

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  • Editor, Journal of the Academy of Marketing Science, Academy of Marketing Science, 2006-2009.

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  • Editor, Journal of Marketing, American Marketing Association, 1999-2002.

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  • Member, City of Riverside Mayor’s Committee on Economic and Workforce Development, 2007-2012.

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  • Member/Partner, Riverside Technology CEO Forum, 2007 - 2012.

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  • Member, Board of Governors, Academy of Marketing Science, 2004-2010.

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  • Chairperson, Marketing and Society Special Interest Group, American Marketing Association, 2000-2001.

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  • Member, Board of Directors, University Faculty Center (1995 - 2000). - President (1998 - 1999)

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  • Vice President, Finance/Secretary, American Marketing Association, 1998-1999.

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  • Member of the Board of Directors, American Marketing Association, 1996-1999.

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  • Member of the Board of Directors, American Marketing Association Foundation, 1998-1999.

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  • President of the Academic Council, American Marketing Association, 1997-1998.

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  • Member, Census Bureau Advisory Committee of Professional Associations, 1992-1998.
    o Chair (1995)

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  • Representative to Council, American Psychological Association, Elected by Society for Consumer Psychology, 1989-1992, 1997-1998.

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  • Chair, Section on Statistics in Marketing, American Statistical Association, 1997.

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  • Member, Census Bureau Advisory Committee of Professional Associations, 1992 - 1997.

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  • Associate Editor, Psychology and Marketing, 1983-1990.

       o Chair (1995)

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  • Member, Policy Board, Journal of Consumer Research, 1986-1988.

       o President, 1988.
       o Vice President, 1987.

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  • President, Society for Consumer Psychology, Division 23, American Psychological Association, 1985-1986.

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