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Representative Awards and Honors

  • Recipient of the 2025 William L. Wilkie Marketing for a Better World Award conferred by the American Marketing Association. 

  • Recipient of the 2021 Margaret H. Blair Award for Marketing Accountability conferred by the Marketing Accountability Standards Board.

  • Recipient of best practitioner paper award for paper published in the Journal of Advertising Research in 2020 (Awarded by the Advertising Research Foundation).

  • Fellow, American Marketing Association, 2021.

  • Recipient of the 2021 American Marketing Association J. R. Davidson Award for Best Paper Published in the Journal of Retailing in 2020.

  • Identified as one of the five most important influencers of papers published in the 60-year history of the Journal of Advertising Research (December, 2020 Journal of Advertising Research).

  • Recipient of best practitioner paper award for paper published in the Journal of Advertising Research in Chinese Scholar Marketing Association Fellow Award for Outstanding Contribution to Marketing Scholarship in China and Beyond, June, 2020.

  • Ingolstadt Legacy Award for Business and Economics in Service of Humanity, Awarded by City of Ingolstadt and Catholic University Eichstätt-Ingolstadt, October, 2019.

  • “Marketing and Society Lifetime Achievement Award” from the Marketing and Society Special Interest Group (MASSIG), American Marketing Association, 2015.

  • Chairman’s Award, Riverside Chambers of Commerce, 2009 (for contributions to the economic development of the City of Riverside).

  • Elsevier Distinguished Marketing Scholar, Society for Marketing Advances, November, 2007.

  • Cutco/Vector Distinguished Marketing Educator Award, Academy of Marketing Science, May, 2006.

  • Omicron Delta Kappa Men of Merit Award, Baylor University, 2005.

  • Ivan Preston Outstanding Contribution to Research Award, American Academy of Advertising, 1998.

  • Best Distance Learning Program - Continuing Education, Presented by the U. S. Distance Learning Association, 1996.

  • Who’s Who in America.

  • Charter Fellow, Association for Psychological Science.

  • Fellow of the American Psychological Association, Division 23.

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